While soft drinks have seen a decline of 4 percent per year over the past five years, sparkling water is experiencing a surge in popularity. Projections indicate an annual growth rate of 12 percent from 2020 to 2027. This shift is motivating brands to innovate, offering a slate of seltzers with added health benefits.
Functional Sparkling Waters: A Growing Trend
Functional sparkling waters are at the forefront of a steadily growing movement in functional foods. Brands like Heywell are leading the charge with products formulated to address specific health needs such as energy, immunity, and stress relief. These beverages contain vitamins, adaptogens, and probiotics.
Innovative Releases and Market Expansion
Boosted seltzers started gaining traction with brands like ARYA, Käter Wingman, Recess, and DRAM. New releases from Sipp, Rockaway, Droplet, and upcoming launches from Huzzah, Wildwonder, Bio-K+, and Fountain indicate the mainstreaming of functional sparkling water in 2021.
Health Benefits and Expert Opinions
Health experts support this trend, noting the potential benefits of functional ingredients like probiotics for gut health. Celeste Perez, co-founder and CEO of Droplet, highlights hydration as a staple item that brings joy while helping individuals reach their health goals.
Market Growth and Consumer Preferences
The market for functional sparkling water is expanding rapidly, driven by consumer demand for healthier options. Millennials and Gen Z are seeking beverages that offer taste and added health benefits, reflecting a broader trend towards wellness and mindful consumption.
Conclusion
Functional sparkling water is gaining popularity as a healthier alternative to traditional soft drinks. With innovative formulations and growing consumer demand, this trend is reshaping the beverage industry. As brands continue to introduce new products, consumers can expect a wider range of options to support their well-being.